Snapple and Brand Value
Watch Raj Venkatesan explain what happened to the Snapple brand to understand the value of a brand for sales.
In this video, you will chart the progress of the Snapple brand. Snapple is a very popular cold drink in the United States that was originally sold in small stores rather than in big chains. The Snapple story shows how customers’ relationship to a brand influences sales and the value of a firm.
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
