Example of cultural translation: localisation of online campaigns
Video games, computer software and websites are often localised for a particular audience: a process that can reveal some of the complexities of cultural translation.
Through a study of social justice campaigns on the internet, Dr Serena Bassi describes how content can be substantially altered to ensure that it is understandable and relatable to audiences in different communities. In this way, localisation becomes an instrument of cultural translation.
Working with Translation: Theory and Practice
Working with Translation: Theory and Practice
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
