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Writing a Business Case: Planning and Design

What approaches and strategies can be employed to ensure successful implementation and monitoring of a project and mitigate risks?

  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements
Educators

Understand the characteristics of a project

In this short course, you’ll be exploring and critically appraising evidence for effective writing and impactful business cases.

You’ll undertake research on the implantation of change within an organisation, the factors that might promote effective change and others that may hinder it. You’ll also have the opportunity to explore stakeholder analysis and how it can impact proposed change.

What topics will you cover?

  • Planning a project
  • Primary and secondary data
  • Understanding project limitations

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Critically appraise different models and approaches to writing an effective, persuasive and impactful business case
  • Critically evaluate the strengths and weaknesses of aims and SMART objectives, success criteria and outcome measures and their value in a business case
  • Appraise the different approaches to change management that could be utilised in the successful implementation of the proposed project and mitigation of risk
  • Demonstrate critical understanding and application of resource management and planning in the development of a realistic and cost-effective project

Who is the course for?

MBA healthcare sector students in their final semester.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Rob Wilson

My name is Rob Wilson and I am Pathway Lead for the MBA Health Care Sector and Module leader for 7012SOH Transforming Health Care Business Proposal.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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