Business & Marketing BSc (Hons)
Build more than brands – build an impactful marketing career with a CMI-accredited degree from Falmouth University. Gain a comprehensive toolkit with practical, hands-on learning and become a dynamic force in business.
Level
Bachelor'sDuration
90 weeks over two years (full-time) or 135 weeks over three years (part-time)Language
English
Business & Marketing BSc (Hons)
Bachelor's
90 weeks over two years (full-time) or 135 weeks over three years (part-time)
Become a qualified marketing and business professional on your terms
What if you could master the art of marketing and strategy all in one degree?
Join Falmouth University’s combined online degree to gain business acumen and marketing expertise, transforming your ideas into career-advancing strategies.
Whether you're new to the field or looking to deepen your expertise, you'll be guided by industry professionals and work on practical projects that mirror real-world challenges.
Further your professional development with a solid marketing foundation
At the start of this degree, you’ll begin developing core business skills. You’ll explore the essentials of employee wellbeing through an organisational management lens and the art of sustainable business practice.
You’ll be introduced to market research methods and data analysis – must-have knowledge for any practising marketer who must respond to consumer demand.
On a market research project of your own, you’ll learn to leverage market data to your advantage and know when certain marketing strategies, like influencers or second-screen advertising, ought to be used over others.
Plus, you’ll learn the principles of web design, from UX/UI to content architecture to web build basics. Responding to a business brief, you’ll collaborate with a team and apply what you know about project management to complete a web design project.
Up your marketing game with the best of consumer insights, brand management, and digital strategy
Next, you’ll delve further into the nuances of consumer behaviour, understanding the psychology behind purchasing decisions and how to use big data to predict trends.
Armed with these insights, you’ll leverage data intelligence to understand your audience better and build lasting brands that resonate in both B2B and B2C markets.
With a solid brand identity in hand, you’ll continue developing your marketing expertise, mastering both traditional and digital marketing strategies to propel your brand forward.
Lay out your next steps with leadership and entrepreneurial expertise
In the final stage of your degree, you’ll become future-ready by sharpening your leadership and entrepreneurial mindset, while identifying opportunities to confidently navigate the next phase of your career.
You’ll tackle real-world challenges, develop a strategic approach to business, explore leadership styles, and gain the expertise to thrive in complex environments – whether launching your own venture or advancing in an established organisation.
Enter the market with an accredited business degree
The degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. This means you'll walk away with a solid foundation in business and marketing and stand out with a recognised qualification in the competitive job market.
What can you do with a BSc in Business & Marketing?
As a graduate with a BSc degree, you’ll be equipped with the robust and transferable skill set you need to not only enter the marketplace with a competitive edge but build a successful career in business with core competencies.
From digital account manager to communications officer, social media executive to small business owner, you’ll grow into a versatile and ambitious business professional ready to take on a variety of in-demand roles that align with your interests with the following CV-ready skills:
Business strategy
Marketing and communication
Project management
Creative and critical thinking
Effective Leadership
Research and development
Data analysis
Sustainable and regenerative problem-solving
Negotiation and persuasion
Team collaboration
Commercial operations
How will you be assessed?
You’ll be assessed through a range of assessments that illustrate your newly developed hard and soft skills, including challenge briefs, industry reports, web and business plans, project pitches, critical thinking assignments, and reflective essays.
Your learning will culminate into a final project where you’ll complete an extended research project on a business or marketing-related topic close to you.
You’ll experience the best of online learning via Falmouth University’s cutting-edge virtual learning environment, which will be your one-stop-shop for lectures, video and audio resources, interactive activities and support resources.
Is this a part-time or full-time degree?
This accelerated online degree programme offers flexible learning options for full- or part-time study. As a full-time student, you’ll complete your compulsory modules in two years, dedicating around 40-50 hours per week to your studies.
If you prefer a schedule that accommodates your personal and professional commitments, you can opt for part-time study, which allows you to finish in three years, with a study commitment of approximately 27-33 hours per week.
Higher education requirements:
Falmouth University considers all applications on their merit and potential. Thus, they invite learners of all backgrounds to apply for this accelerated degree.
Applicants should ideally have 104-120 UCAS Tariff points from Level 3 qualifications, such as A-levels, T-levels, a BTEC/UAL extended diploma, or a foundation diploma. If you don’t have UCAS Tariff points, you may still apply if you have formal or ‘certified’ learning (like non-university training courses) or significant work experience.
Once you apply, you’ll be invited to an online interview where you’ll have the opportunity to demonstrate your motivations in the field and walk through your creative portfolio.
Language requirements:
If English is not your first language, you’ll need to demonstrate an English language level equivalent to IELTS 6.0 or above, with a minimum of 5.5 for writing, reading and listening, and 6.0 for speaking.
What will it cost?
The total tuition fee is £20,805.
- Make decisions in challenging situations, even when information is limited or conflicting, by applying creativity and managing risks effectively.
- Reflect on and develop your leadership skills, including creativity and ethical decision-making, in real-world settings.
- Approach research systematically, applying the right methods and using advanced information skills to support your findings.
- Use well-established techniques to critically assess arguments, assumptions, and data – even when it’s incomplete or unclear.
- Communicate your ideas, findings, and solutions clearly and persuasively to both expert and non-expert audiences.
- Evaluate the impact of sustainable practices and consider ethical issues when making decisions.
Falmouth University
Creativity is not just confined to campus. Falmouth University has been a leading creative institution for over 100 years and a pioneer in online study since 2016.