In today’s fast-paced digital world, staying ahead of the curve is key to success. With the MA in Digital & Tech Marketing, you’ll gain the expertise to not only navigate but lead in the ever-changing digital landscape.

This fully online programme is designed to equip you with the latest strategies and insights, empowering you to harness technology’s potential and innovate within a competitive marketing environment.

Build a strong foundation in digital marketing

Your learning journey begins with a solid foundation in digital marketing principles. You'll explore the fundamentals of trend forecasting, emerging technologies, marketing automation, and customer relationship management (CRM)—key areas that form the bedrock of modern marketing strategies.

Each module is carefully designed to offer both theoretical knowledge and practical insights, giving you the analytical tools to make informed decisions and adapt quickly to industry changes.

Develop strategic expertise through hands-on learning

As you progress, you'll dive deeper into strategic marketing insights, learning to apply your knowledge to real-world scenarios.

Through data analysis and statistical techniques, you’ll understand how to leverage digital tools for optimisation and customer engagement. The curriculum is crafted to empower you with both the strategic mindset and technical skills needed to tackle complex marketing challenges.

Put your learning into practice with real-world projects

At the heart of this programme is the applied digital marketing project, an immersive experience that lets you apply your knowledge to real business challenges.

This hands-on project allows you to put theory into action, testing strategies and solutions in real-time, and building the confidence needed to make decisions that drive results.

You’ll receive feedback, refine your ideas, and build a portfolio of work that demonstrates your ability to lead digital marketing initiatives.

What career opportunities could this degree unlock?

This degree prepares you to thrive in industries like tech, e-commerce, media, and digital services, where the demand for digital marketing expertise is rapidly growing. Upon its completion, you'll be able to explore roles like:

• Digital marketing manager

• Technology marketing specialist

• E-commerce marketing strategist

• SEO/SEM expert

• Data-driven marketing analyst

• Content marketing manager

• Product marketing manager

How will you be assessed?

You'll be assessed through a combination of practical projects, research work, and applied assignments, focusing on real-world UX design challenges. There are no written exams — your progress is evaluated based on coursework and final project submissions.

Is this a part-time or full-time degree?

This is a full-time degree, delivered 100% online and designed to be completed in 12 months.