Elevate your career as a digital marketing innovator with this Marketing & Digital Communications MA with Falmouth University.

This MA programme provides the chance to master marketing strategies, engage in creative storytelling, and champion sustainable innovations, ensuring you are thoroughly prepared to succeed in the ever-changing digital landscape.

Apply creative digital storytelling techniques in campaigns

Step into the world of digital storytelling, where creativity seamlessly intertwines with strategy. Discover how to craft compelling narratives that captivate and engage audiences across diverse platforms.

This module will enable you to harness storytelling as a powerful tool to enhance brand identity and forge deeper connections with consumers.

Master global media planning for diverse markets

On the course, you’ll prepare yourself with the essential skills to effectively plan and execute media strategies in a global context. You’ll delve into the nuances of media planning, encompassing both traditional and cutting-edge digital platforms.

This segment offers guidance on crafting campaigns tailored to meet the diverse cultural and geographical needs of global markets, ensuring that your strategies resonate widely.

Enhance your data-driven marketing insights

Next up, you’ll leverage the potential of data to guide your marketing decisions. Gain profound insights into analysing and interpreting data to refine strategies, making your campaigns both impactful and measurable. This aspect of the course will sharpen your analytical acumen, empowering you to design insights-driven campaigns that deliver tangible results.

Lead sustainable brand transformations with confidence

As you continue through the MA, you’ll learn that sustainability is a cornerstone of digital marketing. This segment will educate you on integrating ethical and sustainable practices into your brand strategies. You’ll learn to critically evaluate companies’ sustainability agendas and lead transformations that are innovative, responsible, and future-oriented.

This comprehensive programme provides in-depth training in creative storytelling, global media strategy, data analytics, and sustainable brand management. You'll be equipped to face fresh industry challenges and spearhead meaningful transformations in your career. 

What can you do with a master’s in  Marketing & Digital Communications?

With an MA in Marketing & Digital Communications (Online), you can unlock numerous career opportunities in the ever-evolving marketing landscape such as:

Digital Marketing Strategist: Develop and implement effective digital marketing strategies to enhance brand awareness and customer engagement across online platforms.

Content Marketing Manager: Oversee the creation and management of digital content that aligns with marketing goals, leveraging storytelling to connect with audiences.

Market Research Analyst: Analyse market trends and consumer behaviours to inform strategic marketing decisions and identify new opportunities for growth.

Brand Manager: Ensure brand integrity across all communications, manage brand strategies, and coordinate marketing campaigns to effectively align with brand goals.

Digital Campaign Manager: Plan, execute, and optimise online marketing campaigns across various channels to maximise reach and engagement

How will you be assessed?

Assessments are 100% coursework-based, including academic essays, reports, content plans, blogs, infographics, pitches, presentations, and a Major Project either as an academic paper or communications report

Is this a part-time or full-time degree?

This course is designed as a part-time programme.

Hours of study per week:

It typically requires a commitment of 20-25 hours of study per week over 90 weeks, spanning two years.