Prepare to become a strategic leader in today’s interconnected world with the University of Roehampton's MSc in Global Business Management with Digital Marketing. 

This online master’s is perfectly tailored for aspiring leaders who aim to excel in international business environments while mastering innovative digital marketing strategies.

Understand financial management for global success

You’ll start by delving into financial performance management to help you optimise resources and enhance your decision-making processes. By learning to navigate financial tools such as the balanced scorecard and key performance indicators, you’ll also develop the skills to support global business objectives.

Become effective at strategic and change management

In a rapidly evolving global market, developing leadership skills and proficient change management is crucial. This module empowers you to champion change, manage cultural diversity, and foster skill development critical for organisational growth.

You’ll also understand the intricacies of creating and implementing corporate strategies across international borders. You’ll leverage strategic analysis tools to ensure sustainable business development as you gain insights from real-world case studies.

Learn to implement strategic marketing and business research methods

Next, you’ll equip yourself with advanced marketing skills to create customer value and competitive advantage. Dive deep into strategic marketing concepts to design innovative solutions tailored to the digital and global market demands.

You’ll also develop robust research techniques essential for tackling complex business challenges. This module equips you with the methodologies and ethical considerations necessary to conduct impactful research in business management.

Guided by the experts at the University of Roehampton, this master’s degree will equip you with invaluable business management and digital marketing skills. You’ll finish with the knowledge to help advance your career in global business.

What can you do with this degree?

Having gained robust knowledge and practical experience in global business and digital marketing, you’ll be ready to navigate international markets and drive innovative growth solutions in roles such as:

• Digital Marketing Manager

• Global Brand Strategist

• E-Commerce Specialist

• Online Consumer Behaviour Analyst

• Digital Marketing Consultant

• Social Media Strategist

• Data Privacy Officer

Is this a part-time or full-time degree?

This online degree consists of six modules and one final dissertation or consultancy project that can be completed in one year, full-time or two years, part-time.