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MSc Digital Marketing

Master digital strategies and learn to lead the digital era with expertise. With Roehampton online, you'll gain the skills needed to take your career to the next level. Apply now.

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  • Level

    Masters of Sciences
  • Duration

    2 years part-time
  • Language

  • Total Tuition Fee


MSc Digital Marketing

  • Masters of Sciences (Postgraduate)

  • 2 years part-time

  • Total tuition fee


    Study online with distinguished academics and establish your worldwide network

    Refine your digital skills with the University of Roehampton London's Online MSc in Digital Marketing. Designed for aspiring marketers, our programme equips you with strategic insights, analytical skills, and innovative techniques to excel in the digital realm. Study flexibly online, accessing expert faculty and collaborating with peers worldwide. Gain practical experience and stay ahead in the rapidly evolving field of digital marketing. Elevate your career with our esteemed Online MSc. Apply now and become a digital marketing leader

    What skills will you learn?

    • Strategic Digital Planning
    • Data Analytics
    • Social Media Management
    • Search Engine Optimisation (SEO) and Content Marketing
    • Digital Advertising and Campaign Management

    Higher education degree

    You should usually hold a second-class honours degree from a recognised British or overseas university. Non-graduates with appropriate professional qualifications will be considered on an individual basis. Those with a third-class honours degree are encouraged to complete an application as we will consider an applicant's wider circumstances in making a decision on an application.

    English Language Requirements

    IELTS Academic : Postgraduate degrees – 6.5 overall with a minimum 5.5 in each component

    Roehampton English Language Test : Postgraduate degrees - Mapped to IELTS scores, please refer to IELTS Academic above.

    University of Roehampton's KITE Test In partnership with Kaplan International, students can take the University of Roehampton KITE test, an easy-to-access, online English Language test that can be taken anywhere at any time. University of Roehampton students and offer holders can claim a £25 discount, reducing the price to just £65. KITE Certificates are issued within 5 working days of test completion.

    TOEFL IBT Postgraduate degrees - 89 overall with a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking.

    PTE Academic PGT – Total score of 59 with 59 in all subtests

    Roehampton's innovative online platform offers unparalleled flexibility, allowing you to pursue your studies while balancing your existing commitments. With a curriculum tailored to the unique challenges and opportunities of real-world business scenarios, our programme equips you with the essential skills, knowledge, and strategic acumen needed to thrive in leadership roles. By the end of this programme, you will:

    • Demonstrate a comprehensive understanding of relevant digital marketing tools & methods to navigate a rapidly evolving digital business environment. Become equipped with the advanced knowledge and skills to manage and assess digital marketing assets and campaigns successfully.

    • Gain the expertise to analyse complex data into meaningful information for rapid, evidence-based decision-making and critically evaluate data-driven marketing approaches.

    • Display well-developed skills in critical analysis, evaluation and synthesis directing digital marketing management priorities. Critically apply relevant theoretical frameworks to complex real-world scenarios.

    • Formulate and solve digital marketing-related problems effectively and sustainably, demonstrating a critical appreciation of current research streams and relevant issues in the wider digital marketing landscape.

    • Demonstrate transferable skills necessary for employment and career enhancement in digital marketing roles, such as the exercise of; initiative, adaptability, creativity, use of digital media, personal responsibility, virtual work practices and leadership in the marketing profession.

    MSc Digital Marketing

  • Masters of Sciences (Postgraduate)

  • 2 years part-time

  • Total tuition fee


    If you’d like to know more, please answer a few questions and University of Roehampton will get in touch with you with more information.

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    University of Roehampton

    Set on London's most beautiful campus, the University of Roehampton offers a high-quality student experience with outstanding staff and facilities.