Online Degree in Business & Management

MSc Digital Marketing with Data Analytics

Led by a team of experienced academics and practitioners, this degree is designed for the modern world of marketing with your career in mind. Combine the study of digital marketing tools and strategy with an in-depth exploration of marketing analytics.

Created by

Coventry UniversityCoventry University
  • Degree title

    MSc Digital Marketing with Data Analytics
  • Type

  • Duration

    Full-time – 1 year; Part-time – 2 years

Build digital marketing strategy and data skills for a modern marketing career

This specialist digital marketing degree offers a strong academic and practical grounding in the marketing skills required of digital marketers today.

You’ll explore marketing management and planning, brand storytelling, and consumer behaviour, as well as data analytics and digital transformation.

Use digital marketing tools to enhance marketing processes

You’ll analyse digital marketing technologies and apply them to manage consumer behaviour, report on performance, and facilitate marketing plans.

With access to the latest insights on marketing challenges today, you’ll solve them using digital tools, technical knowledge, and digital measurement techniques.

Combine data marketing theory and practice

You’ll also build high-level transferable skills relevant to the current marketing environment whilst discovering analytical tools for solving complex


Develop practical and transferable marketing and data analysis skills required for a successful career in marketing, and build specialist knowledge of consumer behaviour, marketing management, as well as digital marketing tools, trends, strategy and more.
Full-time – 1 year; Part-time – 2 years
9 programs

What do I need to apply?

To be eligible to enter onto Master level courses students should possess a good honours undergraduate degree (minimum 2:2) or equivalent in a relevant subject. Accreditation for prior learning (APL) is in accordance with Coventry University London Academic Regulations for taught postgraduate courses.

How can I study this course?

This course can be studied 100% online with both full-time and part-time options.

The full-time route takes one year to complete, or part-time two years.

How much will it cost?

This course has a UK and International fee. The Admissions Team will carry out a fee assessment where appropriate, to determine which fee is applicable.

16 May 2022

UK students – £14,250
International students – £17,900

12 September 2022

UK students – £14,550
International students – £18,250

Postgraduate UK/EU students

The tuition fee for the course that is stated on the course webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, we may increase the fee for each subsequent year of study but any such increases will be no more than inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit; this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

Postgraduate international students

The tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

Please see our Tuition Terms and Conditions.

What are the learning outcomes?

Upon successful completion of the course, you will be able to:

  • Critically analyse and apply digital marketing technologies to problem-solving and decision-making processes within various organizational contexts.
  • Effectively manage the evolving consumer behaviour by questioning current marketing practices and employing digital methodologies to building successful online presence.
  • Systematically appraise and apply appropriate digital solutions and metrics from various sources for data analysis to meet the requirements of contemporary organizations and report information on business performance.
  • Act analytically, reflectively, innovatively and creatively to respond to current trends and contemporary marketing challenges by utilising relevant theoretical, methodological and technical knowledge and appropriate cognitive, practical and transferable skills.
  • Synthesise theories and practical examples using data analytics to critically evaluate digital business models and produce contemporary marketing plans to facilitate the digital customer journey and business opportunities for organizations in the global digital era.
  • Critically debate current knowledge to respond to key trends, complex real-business scenarios and contemporary marketing issues with the use of digital tools, marketing methodologies and digital measurement techniques.
  • Communicate effectively employing professional and interpersonal skills to successfully engage with diverse audiences through visual, verbal and written formats offline and online appropriate to context, and utilising digital marketing industry standard terminologies.
  • Engage in reflective practices with confidence exhibiting competencies in self-awareness, independent learning, resilience and creative critical thinking within a variety of individual and team roles, leadership opportunities and continuous professional development.

What you’ll get as a degree student

  • Learn when you want by watching videos, reading articles, doing tests, and completing assignments online
  • Join online discussions and collaborate with your peers in a virtual study group
  • Enjoy discussions with feedback from expert educators
  • Get full access to the university library, online resources and support

Want to know more?

Please answer the questions below to help Coventry University give you the right information about further learning with them.

This degree is delivered wholly online, and admission to the degree does not grant or contribute towards any visa or residency application.

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Delivered by expert academics

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

Study at Coventry University