Digital Marketing Content Creation
Gain the practical skills to create effective online content that engages your audience and delivers business objectives.
Duration
Approx 10 weeks4 hrs per week
Learn to create online content that drives your digital marketing
Want to create online content that gets results? The five courses in this ExpertTrack will give you the skills, knowledge, and confidence to create successful online content and become a stronger, more effective content marketer.
Over ten weeks, you’ll discover how to create high-performing online content using proven techniques and tools. You’ll look at a range of topics, from content marketing planning that aligns content with your target audience and user journey to measuring content performance and optimising for better results.
Develop content creation skills for successful content marketing
You’ll learn how to plan, create, distribute, and optimise content and maximise its reach and impact using the appropriate channels and formats. You’ll explore the marketing channel and content mix and best practice principles for writing online, including styles and usability. Then, you’ll look at how to write for different online channels and formats, including writing for ads, emails, landing pages, social media, and content marketing. You will also learn how to create podcasts and videos, from planning and editing, to publishing and promotion.
Explore online content distribution platforms, hosting, and measurements
Diving deeper, you will look at distribution platforms, hosting options, and tools for different types of content formats. You’ll also explore how to measure the performance of different content types, and interpret reports using content hosting platforms and web analytics.
Get started with strategic content marketing and invest in your career
By the end of this ExpertTrack, you’ll have the foundational skills and knowledge to get started with creating online content. You’ll know how to plan your content so that it aligns with your audience’s needs, their user journeys, and your business objectives. You’ll also have the knowledge and tools to create written, audio, and video content, and interpret content analytics to optimise your content marketing.
Learn from leading digital marketing experts
You’ll learn with lead educator Daniel Rowles of Target Internet, who has more than two decades of experience in planning and implementing digital campaigns for high profile brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros. Daniel is the voice behind the Digital Marketing Podcast and is an award-winning author in the field. You’ll also benefit from practical best-practice advice and insights from other industry experts, including Avinash Kaushik, the co-founder of Market Motive Inc and the Digital Marketing Evangelist for Google.
The courses in this ExpertTrack are designed to complement each other, so it’s recommended that you take them in the order presented to develop your knowledge effectively.
Industry statistics
Median base salary
£42,500UK job openings/month
1,966
Key skills you will learn
- Content marketing planning
- Content calendar creation
- Writing for online channels
- Video and podcast creation
- Use content creation tools
- Content analytics analysis
- Content seeding, distribution, and repurposing
- Content testing
Learning outcomes
By the end of the ExpertTrack, you’ll be able to...
- Develop a content marketing plan that aligns user journeys and business objectives
- Produce effective written, audio, and visual content
- Interpret content analytics to help optimise existing content marketing
Experience required
This ExpertTrack is ideal for anyone who would like to deepen their understanding of content creation. You may benefit from having a basic understanding of digital marketing channels to join, and any work experience will help contextualise your learning.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications and business.
If you are looking to gain introductory digital marketing skills, see our ExpertTrack Introduction to Digital Marketing.
Getting started
This ExpertTrack will help anyone who would like to create effective online content and improve the performance and impact of their digital marketing activity.
The courses are suitable for those who want to develop their skills or grow their career in digital marketing; traditional marketers and communicators who wish to accelerate their digital skills; or more experienced marketers who want to cement their knowledge and learn latest trends.
The content has a global focus and the skills you learn can be applied to a wide range of marketing and communications roles around the world.
ExpertTrack course overview
Course 1
Digital Marketing Content Creation: Marketing Channels and Content Mix
Learn how to plan, create, distribute, and optimise your marketing content using the right marketing channels and content mix.
2 tests
2 weeks
4 hours per week
Course 2
Digital Marketing Content Creation: Online Writing
Discover how to write effective online content for a range of digital channels and formats to improve engagement and impact.
2 tests
2 weeks
4 hours per week
Course 3
Digital Marketing Content Creation: Podcast Creation and Distribution
Develop the skills and knowledge to create, publish, measure, and optimise podcasts to maximise your reach and engagement.
2 tests
2 weeks
4 hours per week
Course 4
Digital Marketing Content Creation: Video Creation and Editing
Grow your skills and technical know-how to create, edit, publish, measure, and optimise videos for your digital marketing.
2 tests
2 weeks
4 hours per week
Course 5
Digital Marketing Content Creation: Hosting and Measurement
Discover the pros and cons of different content hosting options and how to measure the success of your content marketing.
2 tests
2 weeks
4 hours per week
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.
Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.
Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.
World-class learning with The Open University
As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.
Established
1969Location
Milton Keynes, UKWorld ranking
Top 510Source: Times Higher Education World University Rankings 2020
This ExpertTrack is in collaboration with Target Internet
Target Internet delivers digital marketing training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide.
Meet your instructor
MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.
Host of the Digital Marketing Podcast, a global top 20 business podcast.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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FAQ
ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.
Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.
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If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.
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