Personal Branding: How to Brand Yourself Professionally, Authentically, and with Passion
Learn how to embrace your uniqueness to develop a successful personal brand, with branding expert Professor Jonathan A.J. Wilson.
Duration
Approx 9 weeks4 hrs per week
Explore your identity to create a standout personal brand
Powerful brands cut through the noise and distractions of everyday life – and because of this, professionals are now exploring how to apply brand-thinking on themselves.
On this ExpertTrack, you’ll be guided by branding expert Professor Jonathan A.J. Wilson and be introduced to personal branding, the concept of creating and promoting yourself as a brand. You’ll learn how to use the same ideas and techniques that big brands do to create a following and set yourself up for success in your field.
You’ll explore the concept of brand thinking and the building blocks of branding in general. With this understanding, you’ll learn how to become better at articulating and expressing what you do, what makes you different, and what you have to offer. What’s more, you’ll learn how to do all this in an authentic voice and with style.
Start to develop your brand identity
On the first course of this ExpertTrack, you’ll explore the winning formulas behind successful brands and the techniques you can apply to develop your brand identity.
You’ll also learn about the importance of marketing communications and the role of cultural differences and empathy in building your brand.
Create your brand personality
To ensure your brand is authentic, you’ll learn how to identify and embrace what makes you uniquely you. You’ll also examine human and consumer behaviour and the significance of understanding how people think and act.
By drawing on the key concepts and best practices of branding coupled with aspects of consumerism and psychology, you’ll learn how to use these insights to develop your brand personality.
Learn to define and promote your brand purpose
On the final course, you’ll develop and define the purpose of your brand to help build your confidence when making connections and delivering your personal pitch.
You’ll also learn how to develop a content plan and strategy as well as the techniques to identify and connect with people and brands.
Throughout the ExpertTrack, you’ll be working on developing a personal style guide to ensure you have an insightful resource and a plan of action to help take your brand to the next level.
Key skills you will learn
- Information gathering and trend spotting
- Critical thinking
- Self-reflection
- Strategic planning
- Creativity
- Cultural awareness
- Branding
- Consumer and behavioural psychology
- Communication skills
Learning outcomes
By the end of the ExpertTrack, you’ll be able to...
- Explore the fundamentals of branding
- Investigate what makes you uniquely you
- Identify your intersections to develop your personal brand
- Apply marketing and communication best practice to build your personal brand
- Develop cultural empathy
- Consider global and cultural contexts and their impact on decision making
- Investigate the connection between human and consumer behaviour
- Develop your personal branding Elevator Pitch
- Produce a content strategy for your personal brand
- Identify opportunities to engage and collaborate with others.
Experience required
This ExpertTrack is designed for anyone interested in developing their personal brand.
You don’t need any prior experience as you’ll be guided through each stage to help you build a strong foundational knowledge of branding.
Getting started
This ExpertTrack will suit a wide range of individuals, no matter what stage you’re at in your career path.
Whether you’re a student, established business professional, a social media influencer, an entrepreneur or simply applying for a job, this ExpertTrack will help you improve how you present yourself.
ExpertTrack course overview
Course 1
Brand Identity: How Branding Works and Building Your Personal Brand
Discover the secrets behind successful brands and how you can use the same techniques to create an effective personal brand.
3 weeks
4 hours per week
Course 2
Brand Personality: How to Tell Your Story with Authenticity and Relevance
Learn how to hone in on your individuality to build a brand personality that’s genuine and connects with your target audience.
1 test
3 weeks
4 hours per week
Course 3
Brand Purpose: Marketing Yourself and Building Meaningful Connections
Learn the best practices from branding experts to present your personal brand with confidence, professionalism, and purpose.
1 peer-graded assignment
3 weeks
4 hours per week
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.
Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.
Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.
World-class learning with FutureLearn
FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.
This ExpertTrack is in collaboration with Professor Jonathan Wilson
Meet your instructor
I’m an award-winning practitioner and academic with two doctorates, and over 200 pieces of published work. I’ve travelled to 40 countries and worked on branding everything - from countries to people
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
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FAQ
ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.
Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.
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