Online ExpertTrack in Business & Management

How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit

4.8 (73 reviews)

Discover everything you need to launch your own local SEO agency and start getting your clients on the first page of Google

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The CPD Certification ServiceThe CPD Certification Service

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Build your SEO knowledge and entrepreneurial skills to launch your own agency

As more and more of our lives shift online, good search engine optimisation (SEO) is increasingly central to success in the modern business landscape. That’s why the SEO industry is booming: Forbes estimates it is worth around $80 billion.

This SEO ExpertTrack has been designed to help you become part of this thriving industry, by teaching you how to start your own SEO agency.

The three SEO courses in this ExpertTrack will help you learn everything you need to know to start your SEO agency. You’ll learn:

  • how to set up a Google My Business listing for maximum search engine visibility
  • what technical SEO means and how to improve it
  • how to conduct keyword research using SEO tools to get a local business on the first page of Google
  • how to set up your SEO business and attract clients.

This ExpertTrack is designed and delivered by Joshua George, the founder of ClickSlice, one of London’s leading SEO agencies.

Use Google My Business SEO to drive customer engagement

You’ll start by learning how to set up and optimise a Google My Business listing.

GMB listings enable customers to find, contact, and get to know your business. They’re also where people find and write Google reviews.

You’ll learn how to attract reviews that let customers know they can trust your business and use GMB listings to drive engagement with prospective customers.

Use local and technical SEO to increase organic traffic for businesses

The second SEO course explores how to improve the website ranking of local businesses. You’ll learn how to use SEO tools, how to conduct keyword research, and how to build backlinks.

You’ll see technical SEO expertise in action , as you watch a local business website move up to the first page of Google in real-time. By the end of this course, you’ll be empowered with the SEO skills to do the same.

Set up your own SEO agency for success

Knowing how to improve a website ranking is crucial but you’ll also need to learn how to run your SEO agency effectively.

The third course in this ExpertTrack covers the business management side of setting up your agency.

You’ll explore how to get clients (and retain them), pricing your SEO services, and how to scale your agency in order to make a profit.

With the skills you learn from the three SEO courses in this ExpertTrack, you’ll be ready to start up your own successful SEO agency.

Key skills you will learn

  • Local SEO
  • SEO
  • Google My Business
  • Entrepreneurship
  • Link Building
  • Onpage SEO
  • Technical SEO
  • Digital marketing
  • Marketing

Experience required

This ExpertTrack has been designed for those with no prior knowledge of SEO. You’ll be learning about technical SEO from the ground up, so no experience is required.

Though some knowledge of WordPress is advantageous, all you need is an interest in SEO and marketing in general.

Getting started

This ExpertTrack is suitable for anyone interested in building technical SEO skills.

It’s suitable for anyone thinking about a career in SEO or starting an SEO agency.

If you’re currently working for a business who would like to understand how to improve its website ranking on Google or if you’re a digital marketer keen to improve your understanding of search engine optimization, this ExpertTrack will help.

ExpertTrack course overview

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 2-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with ClickSlice

ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

This ExpertTrack is accredited by The CPD Certification Service

The content of the following ExpertTrack has been certified by the CPD Certification Service as conforming to continuing professional development principles.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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Start learning today - free 2-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends


ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 2-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 2-day free trial. You may claim one free trial period per ExpertTrack.

You have two days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 2-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

Please see our full refund policy here.

No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

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