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Industry insight: content and marketing

Drone flying above crops

AI technology provides marketers with the ability to automate and optimise certain aspects of their campaigns, from creating content to targeting audiences through personalised marketing, which can help to drive better results and enhance customer experience.

One example is Sephora, a cosmetics brand, who have used AI-powered chatbots to launch an interactive quiz on their website and Facebook which offer users tailored tips and suggestions based on their responses to help guide them through the shopping process.

Click here to find out more about how AI is affecting the content and marketing industry by:
  • Analysing data, such as browsing history and purchase behaviour, to understand customer needs, preferences and trends
  • Using machine learning and natural language processing tools to generate customised messages, recommendations, and experiences, as well as identifying the most effective channels and targeting strategies
  • Analysing user behaviour, sentiment, and trends to generate social media content, identify the best times to post, and even automate social media interactions
  • Offering Gen AI-powered voice assistants and chatbots that provide interactive and engaging experiences for customers. These AI-powered tools can deliver personalised recommendations, answer queries, and provide assistance to users
  • Enhancing consumer and product strategies, enabling companies to stay ahead in a competitive and evolving market

Think about the following questions and put your thoughts in the comments section below:

  • How is artificial intelligence affecting the content and marketing industry? How do you think this will continue to do so in the future?

Try to find your own examples of how AI is used in the content and marketing industry. Discuss your thoughts on AI in this industry in the comments section below.

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Digital Skills: Artificial Intelligence

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