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How AI is changing the landscape of work for users and customers


Gen AI tools have the potential to revolutionise the way we communicate, learn and work. As Gen AI becomes more integrated into society and its applications more widespread, Gen AI individuals are poised to play a crucial role in the future of work.

Supported by real-life examples, below we explore how this form of AI will continue to bring about opportunities for users and customers in the future.

Improved productivity

Gen AI tools can be used to automate time consuming and admin heavy work. This can free up time for employees to undertake more creative and strategic work, improving their productivity and leading to better results.

  • Example: Copywriters can use Gen AI tools to draft content ideas that convey their intended message more quickly whilst ensuring that they are grammatically accurate and free of errors.

Better insights

Gen AI models can identify patterns and trends within data, providing valuable insights that can be used in product creation and business strategies.

  • Example: In the healthcare industry, Gen AI can help medical professionals to monitor patients more effectively. In the future, with the use of advanced predictive analytics, Gen AI may be able to provide more accurate and precise medical diagnosis ultimately leading to better patient outcomes.

Enhanced targeting

AI tools can be used to personalise messages for specific audiences, meaning that messages are communicated more clearly and in an engaging format.

  • Example: Social media managers can monitor social media trends and use Gen AI models to identify the content types that are most likely to be shared and engaged with by their target audience group. This can be generated in the form of social media posts, videos, reels, and images, aimed at engaging both existing and potential customers. More advanced customer profiling may be made possible in the future by Gen AI, which could result in more individualised and successful marketing campaigns.

Improved customer experience

Companies can leverage Gen AI to improve their product offerings and customer experiences.

  • Example: Gen AI-powered voice assistants and chatbots provide interactive and engaging experiences for customers. These AI-powered tools can deliver personalised recommendations, answer queries, and provide assistance to users with increased speed and accuracy. With the help of Gen AI, future customer experiences could be further enhanced by more sophisticated virtual assistants, tailored shopping trips, and even virtual reality interactions.

Want to know more? Read about the future of AI and how it is changing the landscape of business using the links below.

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Digital Skills: Artificial Intelligence

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FutureLearn - Learning For Life

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