Skip main navigation

Welcome to Week 2

Welcome to the second week of the course. Through this week’s activities, you will look into the impact of digital disruption from micro perspectives.
© Coventry University. CC BY-NC 4.0

Welcome to the second week of the course.

Last week, you learnt about the digital disruption impact on organisations from a macro perspective. Through this week’s activities, you will look into the impact of digital disruption from micro perspectives.

In particular, you will:

  • Evaluate the impact of digital technology on consumer behaviour
  • Reflect on the features of e-consumers
  • Assess the value and challenges of conducting digital marketing strategies for business development
© Coventry University. CC BY-NC 4.0
This article is from the free online

Get Started With Digital Marketing

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education