Welcome to Week 2

Welcome to the second week of the course.

Last week, you learnt about the digital disruption impact on organisations from a macro perspective. Through this week’s activities, you will look into the impact of digital disruption from micro perspectives.

In particular, you will:

• Evaluate the impact of digital technology on consumer behaviour
• Reflect on the features of e-consumers
• Assess the value and challenges of conducting digital marketing strategies for business development