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Welcome to Week 2

Welcome to the second week of the course. Through this week’s activities, you will look into the impact of digital disruption from micro perspectives.
Welcome to the second week of the course.

Last week, you learnt about the digital disruption impact on organisations from a macro perspective. Through this week’s activities, you will look into the impact of digital disruption from micro perspectives.

In particular, you will:

  • Evaluate the impact of digital technology on consumer behaviour
  • Reflect on the features of e-consumers
  • Assess the value and challenges of conducting digital marketing strategies for business development

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