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Should every company adopt a digital marketing strategy?

Should every company adopt a digital marketing strategy?

We have discussed the macro environment and e-customers and the benefits of digital marketing, including interactivity, intelligence, individualisation, integration and its global reach.

With these benefits in mind, watch the above video to see different perspectives from academia and industry on whether every company needs to adopt a digital marketing strategy.

Your task

What is your view – does digital marketing need to be adopted by every company?
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