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Combining Intervention Types

Dr Paul Chadwick looks at using multiple Intervention Types.
Serious woman at rural shop doorway

Most attempts to change behaviour in the real world contain more than one Intervention Type.

For example, a sign at the front of a store with the message ‘Please wear a mask which covers your mouth and nose to protect yourself and others’ contains two different ways to encourage the behaviour of wearing a mask.

The phrase ‘please wear a mask which covers your mouth and nose’ is an example of the Intervention Type of Education because it increases knowledge of how to wear a mask.

The phrase ‘to protect yourself and others’ is an example of the Intervention Type Persuasion because it uses words to get people to feel liking for the behaviour of mask wearing.

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Behaviour Change Interventions: Introductory Principles and Practice

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