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Lecture 2: Framing effect

Tversky and Kahneman found that the scenario of decision-making also plays a critical role.

The decision frame

Tversky and Kahneman found that the scenario of decision-making also plays a critical role. The decision frame shows us that how questions and options are described, is another factor affecting our decisions.

In this session, it seems like we talk more about economics rather than neuroscience. However, in our experience, dentists need to negotiate with patients for these decisions with uncertain outcomes all the time.

And a common problem for decision-making is we, as dental professionals, usually start from the hard evidence. However, patients’ decisions are influenced by more factors. They are not only based on the evidence you show them.

Over to you

Now it’s your turn to share with us, what will you do to make a hard decision by yourself? Would you like a piece of suggestion from others? And from who? Your dentists? How?

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Brain, Behaviour, and Dentistry

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FutureLearn - Learning For Life

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