1. Overcoming the monster
Agency: Droga5 / Client: Under Armour
Wood Pencil / Branded Film Content & Entertainment / 2015 Overcoming the Monster Recap
There is an evil force threatening our hero/their world/mankind. The hero must fight and slay this monster, which often isn’t easy, but they come out triumphant, and receive a great reward.Two Minute Task
While you’re watching the video, think about the following:
- What is the ‘monster’ in this example?
- How does Misty overcome it?
- What other examples can you think of that use this archetype?
Storytelling in Advertising
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