3. The Quest
Agency: Creative Artists Agency / Client: Chipotle Mexican Grill
Wood Pencil / Digital Marketing / 2014 The Quest Recap
In the quest, our hero must set out on a long hazardous journey, and will battle all obstacles until they are triumphant.Two Minute Task
While you’re watching the video, think about the following:
- What impression does the quest of the scarecrow give you of this brand?
- What other examples can you think of that use this archetype?
Storytelling in Advertising
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