4. Voyage and return
Agency: Y&R New Zealand / Client: Jaguar Land Rover New Zealand
Wood Pencil / Brand Experience / 2016 Voyage and Return Recap
The hero travels out of their ‘normal world’ into the overwhelming and unknown, before escaping back to the safety of their home.Two Minute Task
While you’re watching the video, think about the following:
- How do you think an experiential, interactive campaign affects the concept of ‘narrative’? (We’ll be looking in more detail at experiential and immersive stories in Week 4)
- What other examples can you think of that use this archetype?
Storytelling in Advertising
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