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Alive to Change. In conversation with Guy Wolstenholme, co-founder of Moving Brands.

Guy Wolstenholme, co-founder of Moving Brands talks to Derek Yates about creating brands that are 'alive to change.'

Watch the 5 minute film…

Things to notice, understand and consider…

MB’s early work with North.
Listen to Guy’s description of working with North on Telewest’s visual identity. Understand the difference between a static identity and something that incorporates motion.

Why Motion design needs to be more than an afterthought.
MB realised that screens were going to be where brands came to life. Remember at this point designers still thought of print as being the driver for an identity.

A new proposition (static / moving / sonic / responsive).
Do you understand why this is significant?

Swisscom.
A revolutionary logo. Why is it significant? Do you understand it communicates Swisscom’s evolving business proposition?

WeARE and MB’s seasonal experiments.
Why did MB start experimenting at Christmas and how did this benefit their business?

Play / Analyse / Learn.
Why is this attitude significant and how might it be incorporated into the contemporary business model?

Questions to answer / things to follow up…
Explain what kinds of things MB might create under the STATIC / MOVING / RESPONSIVE & SONIC propositions?
What was the concept behind the Swisscom logo?
Why was the Swisscom logo significant?
List the benefits of MB’s seasonal projects.

Post your thoughts in the comments section below…

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Brand Strategy and Communication

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