The degree of digital engagement directly impacts business success
‘were more likely to have experienced revenue growth, created jobs, diversified their customer bases and offered new products and services … each step on the engagement scale – from basic to advanced use of digital tools – resulted in an average increase in revenue growth of 11 percentage points’ (Collins 2017).
- ‘more than 8 times more likely to be creating jobs, creating an average of 12 additional jobs in the previous year
- 7 times more likely to be exporting
- more than 14 times more likely to be innovating by offering new products or services’ (Deloitte Access Economics 2017, p. 4).
This evidence, and others in a similar vein, indicate the importance of digital engagement to the success and potential of SMEs. How on board is your SME?‘When businesses incorporate digital tools into their business strategy, they become receptive to new technologies that can present opportunities … businesses that are engaged now are more likely to be engaged in the future, keeping ahead of the curve and potentially pulling further ahead of competitors’ (Deloitte Access Economics 2017, p. 12).
Your taskAccess a report on the benefits of SME digital engagement specific to your country or region.In the comments share the impact of this information on your thinking about the ways you deploy digital engagement in your SME.
Collins, G 2017, ‘Digital engagement propels small-business growth’, The Wall Street Journal, 24 August, retrieved 25 June 2018, http://deloitte.wsj.com/cio/2017/08/24/digital-engagement-propels-small-business-growth/
Deloitte Access Economics 2017,* Connected small businesses 2017*, Google, Sydney, NSW, pp. 1–25, retrieved 30 April 2018, https://www2.deloitte.com/content/dam/Deloitte/au/Documents/Economics/deloitte-au-economics-connected-small-businesses-google-161017.pdf
SMEs and Digital Engagement
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