Why think about business in terms of models?
- to analyse the current state – to see if improvements can be made
- to see if there is a gap in the market – this is obvious
- most important is to see if there is a ‘market in the gap’!
This is an additional video, hosted on YouTube.
‘moving electrons is really cheap’
How do you think a simple model might have predicted these failures?
Business Model Thinking
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