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Types of Research (1)

Types of research (1)

The types of research can generally be categorized into applied research and basic research.

The primary goal of applied research is to seek specific solutions in real-life situations. This type of research is often conducted by business researchers, who contribute to solving practical problems. Engaging in research in this context is a business endeavor.

The primary purpose of basic research is to discover or expand universal knowledge in the world. Academic researchers are usually the ones conducting this type of research. They contribute to the expansion of knowledge, and their research is often driven by the pursuit of recognition or promotion.

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Business Research Methods

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