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Types of Research (2)

Types of research (2)

In the previous steps, we gained a preliminary understanding of the distinctions between the purposes and contributions of applied research and basic research.

In this section, we can delve into the application forms of applied research in the business domain, such as human resource management, product development, and market expansion. Applied research often begins when a company encounters a problem and seeks further solutions.

In the realm of basic research, the primary focus is on developing new theories about new phenomena or validating/modifying existing theories in new times, industries, or countries. The starting point for basic research is typically a new phenomenon emerging in the world or an event that lacks a theoretical explanation, prompting the development of new theories to explain it.

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Business Research Methods

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