Skip main navigation

New offer! Get 30% off your first 2 months of Unlimited Monthly. Start your subscription for just £35.99 £24.99. New subscribers only T&Cs apply

Find out more

Types of Research (2)

Types of research (2)

In the previous steps, we gained a preliminary understanding of the distinctions between the purposes and contributions of applied research and basic research.

In this section, we can delve into the application forms of applied research in the business domain, such as human resource management, product development, and market expansion. Applied research often begins when a company encounters a problem and seeks further solutions.

In the realm of basic research, the primary focus is on developing new theories about new phenomena or validating/modifying existing theories in new times, industries, or countries. The starting point for basic research is typically a new phenomenon emerging in the world or an event that lacks a theoretical explanation, prompting the development of new theories to explain it.

This article is from the free online

Business Research Methods

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now