Price and the product marketing manager
Pricing decisions impact almost every aspect of a business—the product’s image, the company’s sales, and the retailer’s success.
What is pricing?
Pricing is a component of the marketing strategy. Covering expenses and making a profit are crucial, but pricing is also an issue of relationship to competitor’s pricing, the product’s positioning, and supply and demand—what the customer is willing to pay.
Pricing is not just about numbers.
POPSUGAR partners with Kohl’s on a mixable collection of wardrobe pieces, curated and designed based on search data from the popular site.
In some retail firms, the product marketing manager may be in charge of brand marketing; however, more companies are adding the position of brand marketing manager to focus on the importance of creating and managing the brand of the product. You’ll explore the brand marketing manager role further in the next step.
Careers in Fashion: Retail Marketing, Merchandising, and Management
Careers in Fashion: Retail Marketing, Merchandising, and Management
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