Operations manager
In major companies, an operations manager reports to the regional manager or, in a very large company, the national operations director of stores.
What does an operations manager do?
The operations manager works with other administrators and store managers in developing marketing strategies and funding plans for merchandising and management personnel, as well as supervising stock replenishment, equipment and supply needs, and inventory control procedures.
The primary objective of the operations manager is to develop and maintain effective programs to operate and control all of the retail units in the company, with a focus on superior customer service and cost control. For example, the operations manager may work to find a faster, less expensive way to move merchandise from the central distribution warehouse to store units.
Developing a company-wide training program to help all employees identify and report theft may be another activity of the operations manager because another area of responsibility for the operations manager is security. Security can have tremendous impact on the bottom line—profit.
Security decisions include determining which equipment will be used to deter theft.
Seminars on how to spot a shoplifter, who to contact, and where to go for assistance when identifying a thief assist employees in safely combating theft.
Next we explore the day-to-day operations of a retail store manager.
Careers in Fashion: Retail Marketing, Merchandising, and Management
Careers in Fashion: Retail Marketing, Merchandising, and Management
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