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Welcome to the World of Online Fitness Communities

Everything you need to build and retain your fitness community.

Welcome to ‘Building a Fitness Community: Client Retention for Trainers’.

This course outlines how fitness professionals can develop retention strategies to maintain existing clients, keep programs and business fresh, value-add to existing clients, develop client-trainer trust, and develop additional revenue through other services. Feedback and client follow up opportunities are outlined with a range of activities explained to engage and inspire client-trainer relationships.

On successful completion of this course you will be able to:

  • Understand the basics of the client connection, follow up and organic marketing to build relationships in a fitness community
  • Implement day to day activities that will ensure clients check in with the fitness business on a daily basis, whether they are physically in your classes or not
  • Establish systematic procedures to reduce workload and also a sense of community for members and clients
  • Identify the type of fitness community, philosophies you want clients to adopt and embrace
  • Identify simple strategies that fitness professionals can adopt for follow up and feedback

How you will be assessed

To complete the course and receive your certificate you need to complete the course material (videos, readings and activities), marking 90% of steps complete, and achieve a required grade on the final assessment at the end of the course.

The final assessment is a 10 question Multiple Choice Test which you must receive a score of 70% or above to pass. If you complete the course material and take notes you will be well prepared for the assessment.

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Personal Trainer's Toolkit: Building a Fitness Community, Client Retention for Trainers

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FutureLearn - Learning For Life

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