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Introduction to the course: Using AI to Gain a Competitive Edge For Your Customer Experience

Watch an introduction to "Using AI to Gain a Competitive Edge For Your Customer Experience" by Jaimie Patel, VP Marketing Science at Critical Mass.


Hello and welcome to week one of “Using AI to Gain a Competitive Edge For Your Customer Experience”. My name is Jaimie Patel and I will be your instructor throughout this course. We are excited you’ve chosen to join us and look forward to being part of your learning journey.

Throughout this course you will encounter videos, articles, and quizzes, as well as opportunities to learn and discuss your thoughts with fellow learners.

By the end of week one of this course you should be able to:

  • Describe what AI is, it’s history, uses and future applications
  • Describe key AI methods
  • Describe how AI can be used to measure the Customer Experience (CX) and support the end to end customer journey

Thank you for joining us, we’re glad you’re here!

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Using AI to Gain a Competitive Edge for your Customer Experience (CX)

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