How can AI support the customer experience?

So far this week we’ve talked about the history of AI and learned about key AI methods; Machine Learning, Natural Language Processing (NLP), Neural Networks, Automation and Machine Vision. Now that you understand these key concepts, you’re probably wondering how they can enhance the Customer Experience.

In this video we focus on how customers interact with a brand and how AI can be used to capture and measure this. Typically, customers interact with brands in multiple ways and through multiple channels. This video looks at one customers journey to see how she engages and what data we can collect to understand and improve her experience.