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Welcome to Marketing Fundamentals

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Welcome to Marketing Fundamentals and the next step in your digital marketing learning journey with Left Bank.

There are four courses in this ExpertTrack, organised in sequence, and for the best learning experience we suggest you follow this order:

  • Introduction to Marketing

  • Marketing Fundamentals (you’re here now!)

  • The Marketing Mix

  • Marketing Strategy

We expect the entire ExpertTrack will take at least 12 weeks to complete. That said, everyone’s different, and you may find yourself working at a different pace, and that’s fine – one of the benefits of online learning is you can work at a pace that suits you.

However, we strongly encourage you to work through all aspects of the ExpertTrack. You need to mark over 90%+ of steps as complete across the entire ExpertTrack, attempt every test question, and score an average of at least 70% across all your assessments, to be eligible to gain certificates at both individual course level, and overall ExpertTrack level.

This week you will explore an introduction to the marketing mix, including:

  • What is the marketing mix?

  • The 4Ps vs the 4Cs

  • The 4Ps case study – Adidas

  • Thinking strategically about the 4Ps

  • Elements of a marketing strategy

We look forward to exploring these topics with you over the next week, as well as providing you with tools to understand how you might improve your own area of practice.

© Left Bank 2021
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Master Digital Marketing: Marketing Fundamentals

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