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Influencer marketing NOW! In Conversation with Ross Crump, Chief Strategy Officer at Kairos.

Ross Crump, Chief Strategy Officer at Kairos, talks us through the dynamics of the Influencer Marketing Industry NOW!
Watch the 5 minute film…

Things to notice, understand and consider…

Influencer is now the buzzword.
Think about the difference between influencers and celebrities. Why does Ross say that these informed amateurs are able to compete in the marketing space?

A New industry.
Young people are experts in this new industry. This is difficult to navigate for brands. How do you think this connects to Kairos’ advantage in the space?

Influencers earn their right through effort.
Why do you think that a commitment to a grassroots audience is important for an influencer? Think about why GenZ wants to see that brands are supporting grassroots creators.

Authenticity.
Think about why authenticity might be a difficult word for Kairos. How does Kairos’ interpretation of ‘authenticity’ differ from the definition we examined in the Social Media Expert Track.

COVID.
Covid-19 compressed three years into one year of development, think about why lockdown was transformative for agencies like Kairos.

TikTok.
Think about why TikTok has become so popular during lockdown.

GenZ’s platform?
As Ross explains, each generation has its own platform – MySpace / Facebook / Twitter / Snapchat / Instagram. Think about why GenZ really owns TikTok?

Questions to answer / things to follow up…
Which platforms have you used on social media? Which platform do you think your generation ‘owned’? How has your use of social media changed? Did your consumption change during lockdown?

Post your thoughts in the comments section below…

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Creating Strategies for Influencer Marketing

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