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Agency And Client Collaboration

How can brands and agencies collaborate?

Rapha Abreu, Global VP, Head of Design at Burger King explains in the video how you can set yourself up for effective collaboration with an agency or internal team.

While this is true for a branding project, collaboration is a skill needed in every organisation.

Rapha Abreu runs through the core elements that make collaboration successful:

  • A strong brief. When you’re asking an agency or a team to do a task, you must be really clear in what you want and need. The worst briefs are vague and leave the team to interpret too much. If you don’t know how to achieve your aim, that’s okay, but make sure you have a clear end goal in mind.
  • A clear process. When you’re assessing designs or branding work, it’s important that everybody knows how it will work. Lay out the process for everyone involved so everyone is clear on their role, what they will be asked to do and timelines.
  • Make choices. Often with creative work, when you find a style you like, it can be difficult to choose which versions you should go with. Rapha Abreu explains here how important it is to refine down your choices and make clear decisions so you don’t end up overwhelmed or with a messy outcome.

And now…

What are your biggest concerns about branding projects? What are the things you’re worried about? Share with other learners.

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Creative Branding with Advertising Week and Fernando Machado

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