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Business Model Canvas breakdown

An animation of what the Business Model Canvas

The Business Model Canvas was created by Alexander Osterwalder who is cofounder of He created a tool that can help define your business and help shape the elements you need to consider at this early stage.

We start with the Value Proposition you have already created, then jump over to the customer segments, looking into channels and relationships.

To help us understand it more, we’ve made this handy animation which breaks down each section of the Business Model Canvas.

In our next step we’ll go through an example so you can really understand before you make one yourself.

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