Skip main navigation

Ethics in Data Analysis?

In this article, the topic of ethics in analysis is discussed and its importance explained.
question mark in neon lights in an alley
© Bond University

Most people don’t think of ethics when they think of data analysis, but it plays an important role.

Ethics should be considered in being careful in how you do your analysis and interpreting the results of others. It is increasingly relevant in today’s data-driven world. Relevant issues which will be discussed in the following videos will include appropriate treatment of data which may be sensitive, making sure outputs are faithful representations of the underlying data, and ensuring conclusions from the analysis are suitably justified.

As budding data analysts, it will be your responsibility to ensure your own analysis is ethical. It will also be your responsibility to draw attention to unethical, misleading and untrustworthy analysis.

As economist Ronald Coase stated: “if you torture the data long enough, it will confess to anything”.

Let’s discuss

Can you think of any real life examples where data has been misused or manipulated? Share your thoughts in the comments below.
© Bond University
This article is from the free online

Data Analytics for Decision Making: An Introduction to Using Excel

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now