Engage with the data
In this video you will hear suggestions about how to best engage with data.
While watching the video, think about where you currently are regarding your level of data engagement and where you want to get to with it.
Can you build on the foundations, for example regarding basic customer data such as demographics (e.g. what % are men, women, what age ranges, etc.) to include behavioural data (who is booking what and why, are families booking a particular product, are people buying at a particular time and on a particular day)? Do you have a clear idea about your business and what you want to achieve from being data-driven?
Understanding Data in the Tourism Industry
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