Skip main navigation

Hurry, only 2 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Creating a data mindset

This step summarises what we mean by developing a cultural mindset for data
Illustrates the elements of a data mindset: Start small, process first, Customer centric, Company-wide mission, Authentic and sustainable growth, Learn from experience and Ethical.
© Edinburgh Napier University

Developing a data mindset is about raising awareness of how you can use data and why you should be using it.

For many businesses, data can lie dormant and not be used. This misses an opportunity to improve your business and keep ahead of the competition. Once you understand what data you have, you can begin to build answers to some of the questions in your business. However, be patient and do not expect results instantly. Take on one data project at a time, and test and trial in small quantities to reap the highest returns.

Data can help you spend less time guessing and more time forecasting, dealing with challenges or identifying opportunities to remain competitive. It can also be useful to promote and deliver what you do and to communicate your impact, for example when looking for investment or instigating collaboration with stakeholders.

How do you think a data-driven mindset could benefit you and your business? Would anything need to change? Discuss your position with others through the comments section of this step.

© Edinburgh Napier University
This article is from the free online

Understanding Data in the Tourism Industry

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now