Problem identification to solution – Camera Obscura
Before you go out and collect data it is important that you know why you need certain data. Therefore, it is important that you know your business and are able to articulate specific problems you are wanting to find solutions for through data.
The process chart below shows the key steps in the process of problem identification referencing the Camera Obscura case study.
From problem to solution: Camera Obscura (Click to expand)
Key steps: Camera Obscura
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Identify the problem Quiet week (data points: admissions by day/month)
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Set the question Why? post-holiday, Winter, lack of spending power
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Do you have the data? Gaps? Place of origin, time of visit, demographics
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Collect missing data Look at enter sources eg arrivals, exchange rate
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Come up with an innovative solution – team ideas Toddler fest
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Implement new product or service improvement Toddler festival
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Monitor its success evaluate feedback and adapt accordingly
Understanding Data in the Tourism Industry
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