Home
/ Business & Management / Big Data & Analytics / Understanding Data in the Tourism Industry / Data and your visitors - selling in advance
Data and your visitors - selling in advance
Hear from Sarah at Musselburgh Racecourse about their use of data to improve sales.
A first source of data in any business is often the customer information you have. In this video you will hear from Musselburgh Racecourse about how they used visitor data to improve their sales by introducing a “first-price best-price” strategy.
While watching the video, focus on what Sarah says about:
- How visitor data has informed this strategic shift.
- The risks and rewards of advanced sales.
- Why data is crucial in the pursuit of a selling in advance strategy.
This article is from the online course:
Understanding Data in the Tourism Industry
Created by
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
