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Data and your visitors – selling in advance

Hear from Sarah at Musselburgh Racecourse about their use of data to improve sales.

A first source of data in any business is often the customer information you have. In this video you will hear from Musselburgh Racecourse about how they used visitor data to improve their sales by introducing a “first-price best-price” strategy.

While watching the video, focus on what Sarah says about:

  • How visitor data has informed this strategic shift.
  • The risks and rewards of advanced sales.
  • Why data is crucial in the pursuit of a selling in advance strategy.
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Understanding Data in the Tourism Industry

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