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Data and your visitors - Booking

Sara tells us how Scotbeer monitor customer behaviour data to improve their service.

To look at visitor data from a more general viewpoint, in this video Sara from Scotbeer will tell you about how they monitor customer behaviour data to inform their service provision.

While watching the video, focus on what she says about:

  • Seasonal booking patterns and how they inform their sales strategy.
  • How they use data to explain peaks and troughs in demand.
  • Demand patterns for different types of travel (eg individuals, families, corporates).
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Understanding Data in the Tourism Industry

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