Skip main navigation

Hurry, only 2 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Using data for marketing & communicating to your visitors

TO BE ADDED

A great way in which customer data can be used to increase your productivity is to inform your marketing strategy and how you communicate to your visitors.

In this video you will hear from the Musselburgh Racecourse again, but this time in more detail about how their sales in advance strategy has improved the way in which they communicate with their loyal customers but also how they manage to reach a wider audience. While watching the video, focus on what Sarah says about:

  • How they use their loyal customer profile to build on and expand to a wider audience.
  • How they use data to create relevant and focused visitor communication and grow their sales.
  • Why they recommend experimenting with small samples.
This article is from the free online

Understanding Data in the Tourism Industry

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now