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Using data for marketing & communicating to your visitors


A great way in which customer data can be used to increase your productivity is to inform your marketing strategy and how you communicate to your visitors.

In this video you will hear from the Musselburgh Racecourse again, but this time in more detail about how their sales in advance strategy has improved the way in which they communicate with their loyal customers but also how they manage to reach a wider audience. While watching the video, focus on what Sarah says about:

  • How they use their loyal customer profile to build on and expand to a wider audience.
  • How they use data to create relevant and focused visitor communication and grow their sales.
  • Why they recommend experimenting with small samples.
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Understanding Data in the Tourism Industry

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FutureLearn - Learning For Life

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