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Social media marketing insights – Scotbeer

Find out about social media marketing through this case study from Scotbeer about their use of facebook

In this video, Sarah from ScotBeer talks about how they use Facebook insights to find out about the level of engagement from different customer segments to inform their marketing strategy. This is an example of how even small businesses can use social media marketing tools to look at their customer data differently.

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Understanding Data in the Tourism Industry

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