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Social media marketing insights - Scotbeer
Find out about social media marketing through this case study from Scotbeer about their use of facebook
In this video, Sarah from ScotBeer talks about how they use Facebook insights to find out about the level of engagement from different customer segments to inform their marketing strategy. This is an example of how even small businesses can use social media marketing tools to look at their customer data differently.
This article is from the online course:
Understanding Data in the Tourism Industry
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