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Insights from online reviews
Hear about the use of TripAdvisor from Mercat Headphones and the Camera Obscura
Customer feedback data, such as provided through TripAdvisor, can be used to inform decisions about operational aspects of your business. In this video you will hear from Camera Obscura and Mercat Tours about how they gain insights from customer feedback. While watching the video, focus on what they say about:
- How reviews can highlight areas for improvement but also how recent improvements are received by customers
- How they combine TripAdvisor review data with their online feedback surveys
- How survey data can tell you about your customers’ perception of value for money to inform your pricing strategy
This article is from the online course:
Understanding Data in the Tourism Industry
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