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Managing supply, demand and visitor flow in other destinations

Examples of using data to address the challenge of improving the attractiveness and experience of destinations.

This video gives insights into how a range of destinations are working on solutions to improve visitor flow around a destination to improve internal operations and increase visitor satisfaction.

While watching the video, think about what is said about

  • How tracking visitor flow in real time may enhance experiences and manage crowds during the high season
  • How various data sources such as from events, transport and accommodation can be integrated to improve flows around your destination
  • How joined up thinking can help tackle some of the mobility issues within a destination by being able to predict demand patterns ahead of time.

Now thinking about your wider destination, can you think of any particular issues around the high season? Who would you need to be collaborating with to tackle these issues and what data would you be looking to have shared with you. Similarly, would you be willing to share this data with them for wider benefits?

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Understanding Data in the Tourism Industry

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FutureLearn - Learning For Life

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