£199.99 £139.99 for one year of Unlimited learning. Offer ends on 14 November 2022 at 23:59 (UTC). T&Cs apply

Find out more
How to start Design Thinking
Skip main navigation

How to start Design Thinking

In this article step, learners hear from Alex Brown, Product Innovation Expert at Samsung Design Europe on starting the Design Thinking process.
A yellow cuboid on the left and a red cuboid on the right with a black background

We asked Alex Brown, Product Innovation Expert at Samsung Design Europe, ‘How would someone start the Design Thinking process?’

I always think the best way to start is to have a go, pick a challenge, find a person at the heart of the experience you want to create for (what we often call the end consumer) and build empathy for them, it can help if you already know them as you know better their needs, wants and behaviours. But someone new is also great as you have no preconceptions.
Interview them if you can, or if it is someone you can’t speak to, (e.g. if it’s a hiring recruiter, or organising a surprise birthday party) ask someone to role-play as the person to help you to walk ‘in the shoes’ of the person you have in mind.

So with that in mind, in this final activity we will explore the first step of Design Thinking: ‘EMPATHISE’ a little further. If you’ve got an idea bubbling away but aren’t quite sure what to do next, this is the perfect place to start. If you’ve not got an idea yet, these next few steps might give you just the ignition you need.

This article is from the free online

Designing for a Diverse and Inclusive Future

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education