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Welcome to Week 2
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Welcome to week two of this short course. During this week, we will explore:
- Organisation Strategy
- Understanding the Target Audience
- Organisational Capabilities
- Organisational Readiness
Whilst these topics are very broad, through this short course we’ll explore the role some parts of these relate to directing and suggesting the knowledge and skills needed and where marketers might invest.
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Digital Marketing: New Trends and Technologies
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Digital Marketing: New Trends and Technologies
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