Building a content calendar
Once you have thought about your social media marketing strategy you will want to start thinking about how you can go about achieving this. The possibilities of what you could post are endless, but the right tools can save you time, effort and money on social media.
Social media planning tools like Hootsuite or Buffer allow you to plan when and where to publish upcoming content, post across several popular social media channels such as Instagram, Facebook and Twitter and generally map out marketing activities happening across an organisation. You might even consider using a simple workflow or calendar application like Trello, or Google calendar to develop a better view of the content creation process enabling you to plan out your content long term.
Look at the infographic below which shows you the steps you need to take to build out a good content calendar.
Click on the infographic to view the image full size in your browser, if you do this remember to click the back button to get back onto this page. You can also download a PDF using the link at the bottom of this step.
As with content marketing, which we discussed in Week 1 of the course, it is important to be consistent and post quality content on a regular basis across all of your social media platforms. This forward-thinking approach will allow you to plan your campaigns and synchronise the various social and digital marketing channels at your disposal to gain the biggest impact for your content.
How might a supermarket plan a campaign for Halloween using social media during the month of October? Comment your thoughts below.
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
