Skip main navigation

Welcome to The Marketing Mix

.
woman with yellow background
© Left Bank 2021

Welcome to The Marketing Mix and the next step in your digital marketing learning journey with Left Bank.

There are four courses in this ExpertTrack, organised in sequence, and for the best learning experience we suggest you follow this order:

  • Introduction to Marketing

  • Marketing Fundamentals

  • The Marketing Mix (you are here)

  • Marketing Strategy

We expect the entire ExpertTrack will take at least 12 weeks to complete. That said, everyone’s different, and you may find yourself working at a different pace, and that’s fine – one of the benefits of online learning is you can work at a pace that suits you.

However, we strongly encourage you to work through all aspects of the ExpertTrack. You need to mark over 90%+ of steps as complete across the entire ExpertTrack, attempt every test question, and score an average of at least 70% across all your assessments, to be eligible to gain certificates at both individual course level, and overall ExpertTrack level.

This week you will explore the first P in the marketing mix – Product, including:

  • What is a product?

  • Product development

  • The product lifecycle

  • What is a brand?

  • Key characteristics of a product

  • Determining key characteristics of a product

  • Michael Porter’s generic strategies

  • Unique Selling Points (USPs)

  • Estimating demand

We look forward to exploring these topics with you over the next week, as well as providing you with tools to understand how you might improve your own area of practice.

© Left Bank 2021
This article is from the free online

Master Digital Marketing: The Marketing Mix

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education