Skip main navigation

New lower prices! Get up to 50% off 1000s of courses. 

Explore courses

Welcome to The Marketing Mix

.
woman with yellow background
Welcome to The Marketing Mix and the next step in your digital marketing learning journey with Left Bank.

There are four courses in this ExpertTrack, organised in sequence, and for the best learning experience we suggest you follow this order:

  • Introduction to Marketing

  • Marketing Fundamentals

  • The Marketing Mix (you are here)

  • Marketing Strategy

We expect the entire ExpertTrack will take at least 12 weeks to complete. That said, everyone’s different, and you may find yourself working at a different pace, and that’s fine – one of the benefits of online learning is you can work at a pace that suits you.

However, we strongly encourage you to work through all aspects of the ExpertTrack. You need to mark over 90%+ of steps as complete across the entire ExpertTrack, attempt every test question, and score an average of at least 70% across all your assessments, to be eligible to gain certificates at both individual course level, and overall ExpertTrack level.

This week you will explore the first P in the marketing mix – Product, including:

  • What is a product?

  • Product development

  • The product lifecycle

  • What is a brand?

  • Key characteristics of a product

  • Determining key characteristics of a product

  • Michael Porter’s generic strategies

  • Unique Selling Points (USPs)

  • Estimating demand

We look forward to exploring these topics with you over the next week, as well as providing you with tools to understand how you might improve your own area of practice.

© Left Bank 2021
This article is from the free online

Master Digital Marketing: The Marketing Mix

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now