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Building Your Business

Adult pre-exercise screening system, building business, case study and business networks.
image of people webbed (networking)
© CQUniversity 2021

Build your own business community of health, fitness, wellbeing, leisure, medical or whatever sphere of influence you wish to run your fitness business, where relationships are client-centric, based on client need, demonstrate a continuity of care and where the business network community referrals builds strength, power, belief, endorsement, and trust in a way that continues to pay it forward and keeps the marketing funnel open and flowing.

If you want 10 times the business, you need to do 10 times the marketing BUT you can’t be everywhere right? Right! 10 other businesses who are aligned to your business in their services and products, like-minded in their business culture, can be that power of 10, or more.

“People don’t care how much you know, until they know how much you care.”
Theodore Roosevelt

The fitness industry is not known for its humble behaviours, in our ever-changing, always amazing, dynamically developing workplaces, workouts, health clubs, indoor and outdoor hubs and rapidly growing fitness communities.

Cut through the noise and busy marketplace, that is overloaded with traditional advertising, full of the same old images of scantily clad buff bodies working out and pumping iron!

You can grow your fitness business based on relationships, referrals and relaxed real-life experiences for a multidisciplinary approach to health and fitness, care for your clients or to simply provide value-added experiences in leisure, travel, wellness, beauty, retail, personal development and more, all through professional networking.

Sharing your fitness business and philosophies, processes and systems of your client care and customer experience with your business network is a great way to give and receive in business.

This is organic, low cost, low-level time commitment – in fact, a bit of time out to recharge you and your business, bringing you back to your fitness business with fresh energy, renewed enthusiasm, and ideas from other sectors to learn from and try in your own.

Learn from others in your business network, share your services with them and watch your business grow as those in your network help market and advertise your business to their clients and customers in their dealings with them every day!

Compulsory Reading!

Worldwide Study of Fitness Trends for 2016

Case Study – Monthly Business Breakfast Networking Event

Facebook page 360Business

Mock Example:

360 Business Health – Fitness – Leisure operates a business network community to develop relationships between organisation to promote health and wellness in the community and provide access to resources to network members.

Mutually Beneficial

Allied business services are those which are complementary and client-centric. Services and products which serve to only enhance the client/patient experience, education, level of care, service and ultimately their results and or health outcomes.

© CQUniversity 2021
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Personal Trainer's Toolkit: Build a Health and Fitness Business Network

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